StoryBoard Project: May 2011

Friday, 20 May 2011

Signs of the womenswear line becoming falling

I noticed the prices of these jeans on the website were reduced down to 12% of original asking price, this makes me think that the line has problems in terms of appealing to their female customers compared with their male customer where the sale prices aren't so drastically affordable.

Monday, 16 May 2011

long hair sillouette SS09 Milan Men's show

(7:44)

working class eastern headgear (sun shade) meets long hair western frame

Other Shows showing Evisu's most recent mood/commercial viability:

http://www.youtube.com/watch?v=RtWgbzmh-QQ&feature=autoplay&list=ULkubQTcLZPJU&index=5&playnext=1

http://www.youtube.com/watch?v=oakfCcRh3yk&feature=BFa&list=ULkubQTcLZPJU&index=4

Evisu

How To Take Care Of Your Evisu Jeans

Sanforized Denim (No2, No3, No4, No13).

You should allow for 1”to 1½” shrinkage in the waist and 1½” to 2” in the leg length with washing. This can be reduced with washing in cool water and you will get the most shrinkage if you wash your jeans in very hot water or if you tumble dry them. The waist will usually stretch out again to the original measurements after wearing but the leg length will not normally return. We will therefore only carry out length alterations on jeans which have already been washed.

Unsanforized Denim (No1 SPECIAL).

This fabric has not been pre-shrunk, so you should allow 2½” to 3” shrinkage in the waist, and up to 4” shrinkage in the leg length. However, please note Evisu Heritage jeans made from No1 SPECIAL denim have been cut to allow for this shrinkage so you should buy your normal sanforized size. Unsanforized jeans should be washed or soaked before wearing to get rid of the initial shrinkage, after the first wash or soak they will not stretch out with wear.

I found these care instructions (you can get on the website by clicking on the blue writing above to follow the link) on the website even when other sections of the site had been closed/taken down for refurbishment indicating how Evisu the company still insists on the care of their garments and gives careful clear instructions in order to do this. To me this nudges their customer on how much importance they place on the value of their product.

Feta stuff.

11 shots
the authority of the panda increased in comparison to the office worker as the advert progressed. This was shown through subtly high angle shots changing to low angle on the office worker(s). Audio is the sound of mundane office sounds and normality, not much energy. grading is blueish and cold, not much blood racing in the scene.

Chosen Brand: Evisu

Panning, steady Tempo. Ethereal

30 shots Presenting the creation procedure of the product. The super high speed bleeding frames makes the technicians look like whisps and blurs. The solidity of the car remains calm and steady. The car grows slowly in comparison to surrounding movement. Anything too complicated looking like the mid close up shot of the engine isn't given as much time. Making the whole process seem simple by missing out complicated bits. Empty space, the whisps and curls of people movement are priority in some shots using the rule of thirds (whilst the car is in the negative space) making the air ethereal. The nature of the place enables the car in these shots to be shot from a low level angle making it seem like something in the sky and floating. The piece also has contrast when the lights are low and the red lasers are shaping the car or something. The pace is faster in these shots, still smooth. The piece ends with the intended outcome in centre shot, coming full circle with the mood to conclusion. I think to produce this tempo and effect, the camera may have panned very slow throughout the filming of the car being built. The resulting video was actually sped up to fit 1:30 making it the 'slowest' advert to be shot, even though the tempo is steady in the final film.

StoryBoard Project

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