Panning, steady Tempo. Ethereal

30 shots Presenting the creation procedure of the product. The super high speed bleeding frames makes the technicians look like whisps and blurs. The solidity of the car remains calm and steady. The car grows slowly in comparison to surrounding movement. Anything too complicated looking like the mid close up shot of the engine isn't given as much time. Making the whole process seem simple by missing out complicated bits. Empty space, the whisps and curls of people movement are priority in some shots using the rule of thirds (whilst the car is in the negative space) making the air ethereal. The nature of the place enables the car in these shots to be shot from a low level angle making it seem like something in the sky and floating. The piece also has contrast when the lights are low and the red lasers are shaping the car or something. The pace is faster in these shots, still smooth. The piece ends with the intended outcome in centre shot, coming full circle with the mood to conclusion. I think to produce this tempo and effect, the camera may have panned very slow throughout the filming of the car being built. The resulting video was actually sped up to fit 1:30 making it the 'slowest' advert to be shot, even though the tempo is steady in the final film.