StoryBoard Project: 2011

Monday 13 June 2011

Asian Market Competitor: Tough Jeans co

Saturday 11 June 2011

Philip Lim: Weavers NOWNESS

http://www.nowness.com/day/2011/5/11#replay

Research: Animalier

http://www.dolcegabbana.com/make-up/animalier/?cmp=news120511_makeup_animalier26&utm_source=news120511&utm_medium=newsletter&utm_campaign=makeup_animalier

"Sabi"

"WABI" is the kind of beauty that is caused by the right kind of imperfection.
"SABI" is the kind of beauty that can come only with age.

EVISU CLOTHING

Evisu Clothes Section:
Evisu was formally born in Osaka, Japan in 1991. The founder, and still the owner, of Evisu is Hidehiko Yamane. Yamane-san was trained as a tailor but his love for vintage jeans and his disappointment with the mass-produced modern versions led him firstly, to the vintage clothing import business and then, revolutionarily, to start putting together the elements required to reproduce vintage-style jeans. This required the gathering together of all the various bits of machinery, none of which had been produced for at least 40 years, which are required to make authentic vintage jeans.

From this website

Bestford Ltd., owner of the Evisu, is to take control of distribution in the USA and Canada. Ben Sherman had been responsible for Evisu’s distribution for the last five years. According to a statement released by Bestford, the two companies agreed to an early handover of distribution rights. Sherman’s contract was scheduled to expire at the end of this year.
“This is a tremendously exciting time for Evisu in the U.S. and Canada,” said Peter Caplowe, chief executive officer of Bestford. “Ben Sherman remains our worldwide footwear licensee and we look forward to further developing with Ben Sherman our footwear business in the U.S., Canada and other markets.” Bestford will take over in the autumn. “Over the past five years, we have worked very hard to establish Evisu as a credible player in the U.S. and Canada markets and we are happy to hand back the reins to Peter Caplowe and his team with Evisu in a very strong condition,” Paul McAdam, Sherman’s North American president, said in a statement. http://www.kitmeout.com/blog/2007/02/23/ben-sherman-evisu-jeans/

Evisu Clothing Fall 2007

February 15th, 2007

This season Evisu tributes the coming together of the East and the West, in Japan and the United States.
The Evisu Fall 2007 men’s and women’s wear collection debuted in New York City at Bryant Park’s Mercedes-Benz Fashion Week The Collection includes ready-to-wear couture and denim lines. For the fall Evisu designers were inspired by twentieth century Japan, and the merging of the East and the West
Materials and motifs include Japanese silks and luxurious loomed cottons in both classical and modern prints tailored in unique modern forms and volumes, combined with expert Savile Row tailoring. Permalink

Evisu Blog

http://evisu.tumblr.com/page/2

From website showing a lot of banned or rejected or noteworthy ads
http://www.adglitz.com/category/banned-rejected-ads/

Monday 6 June 2011

Advert research

The Christmas Broadcast, 1957

The History of the Boombox, NPR Music

Out with the old, in with the new.

This is a Concept Summary featured in the music video for the song "Home" by Diddy ft. Skylar Grey.

Featuring the Death of...

The Boombox...

...and analogue tv,...

...showing off your wheels...

...it's just a car, gets you places innit...

No more dressing up like a pimp - ...

...that stuff's just wrong.

No more showing the money - its just money.

No more sorrows to drown.

That stuff's for partyin

Tears hath been shed, mistake hath been made

I forgive all my mistakes

We look forward... unto a fresh start everyday...

...and where orangey smoke appear out of the ground.

direction

Mood is optimistic.contemporary. softer, wiser edge. clear

Dior show how to promote brand exclusivity and encourage online purchase with Lady Dior short video series

http://wave.wavemetrix.com/content/dior-shows-how-promote-brand-exclusivity-and-encourage-online-purchase-lady-dior-00715

Promoting the brand

I want to show the brand in a more tasteful light, whilst still remaining its ties and connection to its loyal customer base. the loyal customer base I speak of is united by hip hop music predominantly. I wanted to reflect the change in hip hop rap culture to mainstream in my concept.

Contemporary mainstream popular rap artists includes Eminem, Nicki Minaj and Tinie Tempa. I think the perception of hip hop has changed to the mainstream since the days of Busta Rhymes due to how it has developed and evolved being on a world stage, and artist collaborations with artists of other genres and being sold on such a level. In other words, its relationship to the mainstream has evolved. Rap music reaches out to many young and old and has evolved into pop. It is truly an art in the sense that you can mix it with other genres and for it to develop into the contemporary genre it is today.

I want to reflect on this change in attitude towards the music genre. If the Evisu brand is so deeply connected to its fans who love rap, r'n'b pop, and since the musical genres have evolved to take up a DIFFERENT MOOD, that is international, then so must the brand.

scrapped first original idea

My first original idea was to try to promote the brand and its jeans as a dangerous product. This concept is very similar to the one shown here for Skoda Fabia's 'Made of Meaner Stuff' advert.